Tom on SEO and Webhosting

Text v graphic on adsense
Google Adsense provides advertisers and publishers with the opportunity to place adverts in both text and graphic format.

Made For Adsense, PPC Business Model - Still A Viable Plan?
There are currently many discussions in the webmaster forums on contextual advertising programs and the changes they are going through. Which program currently has the most ?publisher friendly? terms of service? Which company values it?s publisher?s more? Which will pay me more? Which will be better in the long term?

Diary of a Google Gazumpee
Back in November, when the Google Dance began, Barry Lloyd of makemetop.co.

Managing An SEO Project
All projects start with one common theme: a vision of where the project will end. Whether youre building a skyscraper, designing a piece of software, or creating a new web site youve got to identify the scope that the project will fulfill. The second thing that all projects have in common is their desire to accomplish one of two business fundamentals: increase revenue or reduce costs. Lets talk about increasing revenue through one of the most prevalent channels to your organization: your website.

Web Hosting, Things To Consider Small Business
So, you want to put your web property on the internet. Before you commit to a web hosting service first rehearse the needs of your website for both the short and long term.

Re-launch of Britain's Finest Museums and Galleries with Interactive Google Mapping
Announcing the re-launch of Britain's Finest Museums, http://www.britainsfinest.co.uk/Museums, with interactive Google Mapping. Britain's Finest Musuems features over 400 Museums and Galleries to visit throughout Britain.

Article Marketing Guide For SEO and Website Promotion Traffic
Getting traffic to your website is no easy task This is true especially when lack of experience holds most of us back from obtaining our true Internet marketing goals for making money online through a successful Internet business

How To Incorporate Adsense Into Your Affiliate Marketing Strategy
A lot of people are lured by affiliate marketing because it can be financially rewarding, even if you work from home. Affiliate marketing programs are one of the best alternatives for those who are sick and tired of their arduous daily 9 - 5, struggling to climb up the venerated corporate ladder. You don?t need products to sell, you just have to market them on your own web site and you don?t have to worry about processing the customers? payments or the shipment of products. If you are already into affiliate marketing, probably you were thinking about these benefits, too, before deciding to join an affiliate program.

Google Patent Application - User Data As Part of Ranking Process
In this third article, we continue to dig into the patent application of Google regarding the method used to rank sites in search results. Interestingly, Google asserts in the application that it "might" consider user data as a factor in organizing search results.

Top Paying Adsense Keywords - It's Not Just About The Keywords...
Google adsense has been a magnificent way for webmasters to increase their revenue because they can turn their traffic into money. The more traffic you have, the more potential you have for earning money.

No Frills Search Engine Optimization Techniques

Practitioners of the esoteric science and art of search engine optimization will often make it all sound like a combination of rocket science and brain surgery. But, the fact is that principles of search engine optimization, also referred to as SEO for short, are quite simple.

The basic idea is to get search engines to understand your site and to like it. This will lead to your site ranking high in the result pages that search engines dish out in response to a query. Here is the basic low down on what this is all about.

There are primarily two categories of techniques involved in search engine optimization. The first is called on-page SEO and deals with stuff that you do on your own site to make it rank well. The second is called off-page SEO which deals with stuff that other sites do related to your site. Let us look at the basic search engine optimization methodology involved in both these categories.

On-page SEO used to be all about stuffing keywords and keyphrases. For example, if you wanted a page to rank high for the term "red widget," you would make it a point to mention "red widget" many times on the page. However, search engines have become much smarter than they were in the late 90s. Mentioning the keyphrase continues to remain a good idea, but you need to make sure that the rest of the content on the page is also relevant to the keyphrase. Search engines can understand words, phrases, expressions and their correlations. Other forms of on-site SEO involve setting the correct "Title" tag in the code of the webpage. Further, if the page is relevant to the overall topic of the site, it has a higher likelihood of ranking well.

Off-page SEO is all about links. Links to your site from other sites. When talking about links, there are primarily four factors to consider: Anchor Text, Quantity, Importance, and Relevance. Anchor text is the word / phrase that you click to reach a site. In case of a clickable picture, the anchor text is the alt-text that is associated with the image. Having relevant anchor text is pivotal to search engine success. Quantity plays a role too -- the more the merrier. But do not forget importance -- one link from a terrific site (such as a famous news site) might be worth much more than a thousand links from lesser sites. And finally we have relevance. If the site that is linking to you is relevant to the theme of your site, the link will quite likely be worth more.

Ajeet Khurana is a web enthusiast and an author. He recommends SEO Tips & Tricks at http://www.seopages.com, MBA in India at http://www.peakseekers.in and Dog Obedience at http://www.dog-obedience.net

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