What Your S.E.O. Strategist Won't Tell You
Maybe you own your own business, or perhaps you're a critical cog in the corporate machinery responsible for marketing your company, brand, product or service. If that describes you, here's eighteen things you need to know about Web-marketing but were afraid to believe.
Do It Yourself SEO: Ten Search Engine Optimization Tips (Part 1)
Using a professional search engine optimization service can sometimes be expensive. However, if your budget is tight and you have a basic understanding of web page construction it is possible to optimize your own website without hiring an SEO specialist. For those who would like to give it a try, here are ten "Do it yourself" search engine optimization tips:
Top 6 Ways to Promote Your Web Hosting Business Part 2
Here are the following three methods that can help you improve your web hosting business. These three are targeted towards the service you provide:1.
What Is The Difference Between Seo And PPC?
If you are looking for a way to maximise relevant traffic to your website and to increase your sales as well as advertise your presence, you'll find that there are some techniques that you must be aware of when it comes to ensuring your online business' survival When you are considering the advertising options that are open to you, you'll find that search engine optimisation, often shortened to SEO, and pay per click advertising, often shortened to PPC, are both tools that are vital that you become familiar with
Google Bombs the Googlebomb
Google revently released a statement announcing that they have taken steps to prevent Googlebombing, this is the action where sites are found for some specific terms not totally related to their content for example ?miserable failure? would return the Whitehouse site, ?liar? would return the 10 Downing Street site etc.
BizAtomic Named as Top Ten SEO Provider for 2006
BizAtomic.com, a leading provide of Ecommerce and SEO services, today announced that it has been named as both a "Top 10 Best PPC Management" and "Top 10 Best Link Popularity Service" by PromotionWorld.com. The award recognizes BizAtomic's commitment to providing the best SEO services available.
Google Adsense - All You Need to Know to Make Money With It
The Google Adsense program is a method of advertising on web sites using images, text and even video messages Google servers operate the program which can generate pay-per-click revenue for the webmaster
Overture Premiums & Promotions Included in Top 50 Promotional Distributors for Second Year
Overture Premiums and Promotions is one of the Top 50 Distributors in the promotional product/advertising specialty industry as ranked by Promotional Marketing magazine for the second consecutive year.
Submit Your Websites to Search Engines Like Google and Yahoo
If you have a web-based business or if a significant portion of your business is done on the web through your website, then the best advertising and marketing is done by submitting to a search engine. No amount of press release, newspaper or radio ad, banner ad, spam email or newsletter will achieve the same results, although, maybe effective in a small proportion.
Wadja.com Integrates Google Translate API to its Inbox Platform
Wadja.com (http://www.wadja.com) announced the integration of Google Translate API into its messaging platform. In an effort to bridge linguistic gaps for its fast growing global community, Wadja has incorporated the Google Translate API into all inbox accounts, allowing for the simple translation (of over 15 languages) of messages sent and received.
Improved search engine rank is difficult enough to obtain without you having to trawl through all that has been written about Google Page Rank in order to find the truth. There are many misconceptions about Page Rank, and Part 2 of this article dispels the most common of them, the first being that Yahoo and MSN have their own version.
In fact this is not so. Yahoo had a beta version of a ?Web Rank? visible for a while, ranking complete websites, but it is now offline. MSN has no equivalent as far I can ascertain. The term ?PageRank? is a trade mark of Google, which is why I refer to it as Page Rank and not PageRank. A small difference, but a significant one.
If you are one of those that believe that the more links you can get to your website the better, then you are wrong. When Google started the Page Rank frenzy by putting that little green bar on their toolbar, they didn?t realize the consequences of what they were doing. People fought to get as many links to their website as possible, irrespective of the nature of the websites to which they were linking.
That is misconception Number 2. You do not link to websites, you link to web pages, or should I say, you get links back from web pages, not websites. It is, after all, the link back that counts isn?t it? The link away from your site doesn?t count. Wrong! Misconception Number 3. The link to your web page counts no more than the link away from your web page. In fact, it could count less. You could lose out in the reciprocal linking stakes if your web page is worth more than the other person?s.
Let?s dispel that misconception right now. When you receive a link from a web page (not web site) you get a proportion of the Google Page Rank of that web page that depends on the total number of links leaving that page. When you provide a link to another web page, you give away a proportion of your Page Rank that depends on the number of other links leaving your web page.
The Page Rank of the website you get a link from is irrelevant, since that is generally the rank of the Home Page. You will likely find that all these great links you think you have from PR 7 or 8 websites are from a links page that has a PR of ZERO! So you get zilch for the deal. If you are providing them with a link from a page on your site even of PR 1, then you lose! Most people fail to understand that.
No incoming link can have a negative effect on your PR. It can have a zero effect, but not negative. However, if you have an incoming link with zero effect, and an outgoing reciprocal link with a positive effect to the target page, then you will effectively lose PR through the deal. Every web page starts with a PR of 1, and so has that single PR to share amongst other pages to which it is linked. The more incoming links it has, the higher PR it can have to share out.
If your page has a PR of 4 and has three links leaving it, each gets twice the number of PR votes than if 6 links leave it. Your page with a PR of 4 has to get a similar number of PR votes incoming as it gives away to retain its PR. In simple terms, if your PR 4 page is getting links from a PR 8 page with 20 links leaving it, you lose out big time! It?s simple maths.
No page ever gives away all of its PR. There is a factor in Google?s calculation that reduces this to below 100% of the total PR of any page. However, that is roughly how it works. You don?t get a proportion of the whole website ranking; you only get part of the ranking of the page on which your link is placed. Since most ?Links Pages? tend to be full of other outgoing links, then you won?t get much, and will likely get zero.
That is why automated reciprocal linking software is often a waste of time. If you want to make the best of linking arrangements, then agree with the other webmaster that you will provide each other with a link from equally ranked pages. That way both of you will gain, and neither loses. Some software allows you to make these arrangements.
Another misconception is that only links from external web pages count. In fact, links between your own web pages can be arranged to provide one page with most of the page rank available. Every page has a start PR of 1, so the more pages you have on your site then the more PR you have to play with and distribute to pages on your website of your choice.
Search engine rank can be improved by intelligent use of links, both external and internal, but Google Page Rank does not have the profound effect on your search engine listing that many have led you to believe. Good onsite SEO usually wins so keep that in mind when designing your website.
Peter normally has several pages his website listed within 2 days, and he shows you exactly how he does it on his website http://www.improved-search-engine-rank.com using screenshots and actual examples
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